After fixing the site's technical SEO, a focused on-page and link-building push tripled impressions and moved Polygon Peptides from page two to page one — in just 28 days.
Polygon Peptides had a solid product and a growing catalogue, but the site was stuck. Rankings sat on page two, impressions were flat, and the traffic didn't reflect the demand in the market. When we looked under the hood, the reason was clear — the technical foundation was holding everything back.
Fix the foundation first
Before touching content or links, we cleared the technical issues that were quietly capping the site's ceiling: crawling and indexing problems, slow page speed, broken internal links, thin metadata, and missing structured data. This is the step most people skip — and it's exactly why their SEO stalls.
Then on-page and off-page, together
With the foundation solid, we ran on-page optimisation — search-intent-matched titles, headings, and content — alongside a focused off-page link-building campaign to earn authority from relevant sites. Because the technical groundwork was already in place, every improvement compounded instead of leaking away.
The result — in just 28 days
- Impressions: 23.7k → 64k (+170%)
- Clicks: 1.64k → 2.38k (+45%)
- Average position: 14 → 9.1 — from the bottom of page two onto page one
The takeaway is simple: fixing the technical SEO first is what let the on-page and off-page work pay off this fast. Skip it, and you're pouring effort into a site that can't hold the gains.
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