See how DostWell increased organic impressions by 136% and moved Polygon Peptides from page 2 to page 1 of Google using technical SEO and content optimisation in just 28 days!
Project Overview
Polygon Peptides is a company based out of the United Kingdom that offers peptides for research purposes. The objective was to increase their search engine presence on Google and get more traffic. The website had quality products but faced several SEO challenges that limited its search visibility. DostWell developed a targeted SEO strategy to address each one.
The Challenge
Low organic visibility and limited keyword rankings
SEO Technical Issues impacting crawling and indexing
Weak internal linking structure
Under-optimised page titles and meta descriptions
Opportunity to expand content for relevant search queries
Our SEO Strategy
SEO Techniques
Enhanced crawling, fixed indexing issues, XML sitemap optimization, and robots.txt optimization.
On-Page SEO
Title optimization, description tag optimization, heading optimization, and keyword optimization.
Content Optimization
Optimization of existing content, creation of SEO content, and keyword optimization.
Internal Linking
Linked related pages and optimized website structure.
Performance Analysis
Continuous analysis via Google Search Console and keyword tracking.
Google Search Console Results
The below data shows 28-Day Strategy.
Before SEO (May 17 - Jun 14, 2026)
After SEO (Jun 16 - Jul 14, 2026)
Full 3-Month Growth (Apr - Jul 2026)
Performance Comparision
The most striking part of this growth is the speed. Comparing two consecutive 28-day periods reveals how quickly a focused SEO strategy can deliver measurable results.
Metric | First 28 Days (May 17 - Jun 14) | Next 28 Days (Jun 16 - Jul 14) | 28-Day Growth |
Total Clicks | 2.03k | 2.44k | +20% |
Total Impressions | 26.2k | 61.9k | +136% |
Average CTR | 7.8% | 3.9% | Wider visibility |
Average Position | 14.4 | 9.5 | +4.9 positions closer to page 1 |
There was a more than 100% increase in impressions within 28 days. There was an improvement in the average position by almost 5 positions, enabling the website to climb from page 2 to page 1. In addition to that, there was a 20% increase in organic clicks.
It is not a year-long process; this is verifiable data over two consecutive 28-day periods from Google Search Console.
Understanding the CTR Change
CTR decreased from 7.8% to 3.9% while every other metric improved significantly. This is expected and actually a positive indicator of growth.
As a website begins ranking for an abundance of new keywords, the rate of impressions will outpace that of clicks at first. The website is now showing up in search results on an abundance of different keywords, including those where it is ranking in page two positions, and even further down on page one positions. Click-through rates decrease because people tend to not click on the bottom of a results page.
However, impressions with a reduced click-through rate still equals more clicks. As those newer keyword rankings continue to strengthen and move higher on the page, CTR will gradually climb back up while maintaining the broader visibility.
A growing impression count with an improving average position is exactly the trajectory a healthy SEO campaign should show.
Live SERP Rankings as Proof
Search Console data shows the overall trend, but live search engine results pages confirm that the rankings are real and visible to actual users right now.
The following screenshots show Polygon Peptides pages appearing directly in Google Search results for relevant keywords.
The above SERP live results prove that the improvements seen in Search Console have a direct impact on visibility in the search results pages. Polygon Peptides shows up prominently when consumers search for these keywords. The titles and descriptions are optimized to increase click-through rates.
This is the difference between theoretical SEO improvement and actual visibility that drives real business results. Rankings are not just numbers in a dashboard. They represent real positions on real search pages where real customers are making purchasing decisions.
Key SEO Improvements Delivered
Throughout the project, several improvements were implemented across the website to strengthen its search performance.
Technical improvements included enhanced crawlability, faster indexing, improved website architecture, and search engine accessibility optimisation.
On-page improvements covered optimised page titles, meta descriptions, heading structure, keyword targeting, and page relevance across product and informational pages.
Improvements done in content included improving existing content, expanding informational aspect, improving topical relevance, and organizing content to target the right set of keywords that actually had search demand.
Website optimisation covered improved user experience, better navigation, stronger internal linking between related pages, and performance refinements that supported both user satisfaction and search engine evaluation.
Together, these improvements created a stronger SEO foundation capable of supporting continued organic growth.
The Impact
SEO is not simply about achieving higher rankings for a handful of keywords. It is about building a website that consistently earns visibility, attracts qualified visitors, and provides genuine value for those searching for related information and products, and will continuously attract high-quality traffic.
With the help of the technical SEO process, the optimisation of content, the use of internal links, and regular performance tracking, Polygon Peptides gained a considerably stronger position in Google Search, and continues to build momentum as newer rankings strengthen over time.
The 136% growth in the number of impressions means that the site covers double the number of possible clients than before. The enhancement of the average position from 14.4 to 9.5 indicates that web pages are shown at a higher position on the search engine result page and, consequently, people tend to visit them more frequently. The consistent upward trend visible in the 3-month performance graph confirms that this growth is sustainable, not a temporary spike resulting in consistent organic search growth.
Conclusion
This SEO case study demonstrates how a structured, data-driven SEO strategy can produce measurable improvements in organic search performance within just 28 days.
As a result of implementing various measures such as technical SEO, on-page optimisation, content improvements, internal linking enhancements, and continuous monitoring of search performance via Google Search Console, Polygon Peptides managed to increase its visibility in Google Search and improve the general search performance.
Every optimisation decision was evaluated against real performance data, ensuring the strategy remained focused on measurable outcomes rather than assumptions.
Thus, now, with increased technical foundations, better keyword visibility and a positive trend in search performance, Polygon Peptides is able to continue growing in the research peptides market organically by attracting even more qualified visits.
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